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Cheshire East Council is launching a new campaign to cut down on drunkenness across the borough.

The main aim is to make bar staff more aware of the law when it comes to serving someone who has had a few too many.

It will also aim to prevent other people buying drinks for someone who is clearly drunk – both are against the law according to the 2003 Licensing Act.

‘Drink Less, Enjoy More’ has already had success in the Liverpool city region.

Drunkenness can have immediate health consequences such as alcohol poisoning, and can contribute to sexual violence, accidents and violent crimes.

It places a large burden on health, police and other public services.

Offences are punishable with a fine of up to £1,000 and premises found to be serving people who are clearly drunk are also at risk of being stripped of their licence – but local research shows only half of people are aware of the law.

Councillor Liz Wardlaw, cabinet member for health, said: “We want our young people in the borough to enjoy life in Cheshire East – but keep safe.

“We’re not trying to take the fun out of going out – we simply want to encourage people not to drink to excess to the point where their health or safety are at risk. Don’t ruin a great night out by having someone in your group end up in A&E or a police cell.”

Councillor Ainsley Arnold, cabinet member for licensing, said: “We are asking bar owners and staff to be vigilant and to ensure that they are not serving people who are clearly drunk. We generally have very responsible bar, pub and club management in Cheshire East, who will work with us and local police to help enforce the law.”

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