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Black Friday, where shoppers often rush for festive electrical bargains, is this week November, 24.

Cheshire Fire and Rescue Service is warning of the risks fake electrical goods can pose, ahead of this Friday’s Black Friday event on November 24.

The shopping event often sees shoppers rush for a festive bargain but, firefighters are reminding customers to allow time to check  products out for their electrical safety measures.

According to charity Electrical Safety First, around 9million UK customers have, at some point, bought a fake good meaning they don’t meet the British standards or voltage.

Advice, from Cheshire Fire & Rescue Service, includes ensuring each product is fitted with the three-pin UK plug and charger, and to check that the voltage is 230-240V, 50Hz.

Head of Prevention at Cheshire Fire & Rescue Service, Nick Evans says if a bargain looks too good to be true, it usually is.

He said, “We are urging shoppers in Cheshire, Halton and Warrington to take the time to check that the products they are buying are genuine at all times, but particularly on Black Friday.

“Fake electrical products appear more convincing than ever, but they can contain less than half the internal components required to run safely. So, while there will be a lot of demand for this year’s “must have” Christmas gifts, remember that if a bargain looks too good to be true, the chances are it probably is”.

The full issued advice is as follows:

• Buy electrical products from reputable retailers, this way you can be assured you’re buying the real thing.
• Check prices and shop around! Check online shops and if possible, visit the high street. If a bargain looks too good to be true, it probably is.
• Check that voltage is 230-240V, 50Hz and those products are fitted with a three-pin UK plug or charger.
• Look for the padlock symbol at the bottom of the screen when you are filling in your payment details.
• Beware glowing reviews, especially if the reviewers aren’t verified. 
• Beware of words qualifying an item’s authenticity, if the seller claims the product is ‘genuine’, ‘real’ or ‘authentic’ double check the source. Most reputable retailers don’t need to sell their products like this.
• Look for the seller’s contact details, for online marketplaces. Look for a full address and not just a PO Box number.  Not all websites with a .co.uk address are based in the UK.
• Read product guarantees, terms and conditions, and returns policies before you buy.

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