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Morrisons is bringing back its refillable container service at its fresh fish and meat counters to reduce the amount of single use plastic packaging used in stores.

Morrisons Butchers, Fishmongers and Deli experts will now ask a customer if they have brought their own container to be refilled, rather than automatically putting products into single use packaging.

The initiative is available in all stores and allows customers to bring their own containers to counters, with each purchase being given a sticky label that is then scanned at the tills.

If every Morrisons customer used a refillable container for their counter purchase, it would save 2,000 tonnes of plastic a year. Elsewhere, Morrisons has also been working to remove 900 tonnes of plastic from its butchers and fishmongers counter packaging a year by introducing new lighter weight recyclable trays.

Cut-price deals across selected meat and fish cuts and deli will be available to celebrate the return of the service. Morrisons will also be selling reusable containers in their Home aisle to encourage customers to use them.

Natasha Cook, Packaging Manager at Morrisons, said“Reducing plastic in our stores is an important part of our sustainability agenda and it really matters to our customers too. The service was very popular with our customers when it was first introduced before lockdown, and we’re pleased to see it return with some great value deals on our fresh, British quality products.”

Morrisons originally introduced the refillable container scheme in 2018 but it has been put on hold during the pandemic. It is one of a number of in-store initiatives that Morrisons has unveiled to reduce plastic pollution, with other moves including being the first supermarket to ditch plastic carrier bags in favour of paper bags and using traditional paper bags for loose fruit and vegetables.

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About Morrisons: 

Headquartered in Bradford since 1899, Morrisons is a British food retailer with around 120,000 colleagues in 497 stores serving millions of customers every week.  We are British farming’s biggest supermarket customer and all Morrisons-branded fresh meat and everything on our butchers’ counters is 100% British. 

Foodmakers and shopkeepers at heart, we have over 9,000 trained butchers, bakers, fishmongers, cheesemongers and other skilled in-store specialists making more and more food in our stores. Morrisons has its own sites making meat, fruit & veg, fish, bakery and fresh food products – 20 in all – and is unique in preparing and making more than half of the fresh food sold in our stores. Food manufactured in our sites and stores is showcased with ‘Morrisons Makes It’ branding.

Morrisons is becoming even more competitive by cutting prices on groceries and continuing to offer great value on good quality products. We tailor the offer of each one of our stores to local tastes and demographics. We also offer popular services including cafés, pharmacies, dry cleaners and over 300 petrol stations with further services being added all the time. 

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