QHOTELS GROUP RESPONDS TO BORIS JOHNSON’S ROADMAP OUT OF LOCKDOWN

Friday, 26 February 2021 20:48

Freedom comes to Cheshire soon with the announcement of a lifting of lockdown restrictions starting next month. And working on a local plan for people in the area and visitors is Howard Lewis the General Manager at Crewe Hall, who from tomorrow will be actioning an 80 day countdown to ‘Freeday’ May 17.

Boris Johnson’s announcement this week detailing the re-opening of golf courses from March 29, Spa and Leisure facilities from April 12th and a chance to leave home and stay in a hotel overnight from May 17 means that the hotel can finally put their plans in place.

It is a task worthy of a major military operation:

To get ready for guests’ arrivals across the QHotels Group, housekeeping staff will be deployed to complete 88,170 minutes of cleaning bedrooms with 11,756 pillows to be fluffed.

The maintenance team will furiously busy themselves prepping leisure facilities with 58,422 yards of golf course lawn to mow and 298 meters of pool to clean until sparkling.

Meetings will be welcomed back with 250 meeting rooms to prep, and happy couples will be able to celebrate their postponed nuptials, with the group preparing for 212 summer wedding celebrations.

There are 2,100 Moët & Chandon bottles waiting to be popped in celebration, and 45,800 new seasonal menus to be ordered for delicious afternoon teas and mealtimes.

QHotels Group are preparing right down to the last detail, with 21 check in bells to polish – ready for the joyous arrival of the first overnight guests on 17 May.

“The demand is going to be huge,” said Howard. “We are expecting the biggest number of guests, probably ever, as people breathe the sigh of relief after lockdown and plan a “going out”, pampering sessions, leisure breaks, overnights and weekends away like never before. So we need to be ready.”

The QHotels Group have been planning for this time for over six months so the scale of the re-opening operation doesn’t phase them. Even though hotels in the group have been open for essential stays for key workers throughout the pandemic, the task is still immense. “There are huge challenges in re-opening a hotel. Most don’t realise the enormity of the task, but thousands of staff across the group have been rehearsing for this moment for some time and we have already swung in to action,” he said.

Already the phones are ringing at the 21 hotels that the group manage and bookings, especially in Cheshire, are higher than anticipated and way above the normal for this time of year.

“We have seen a huge surge in bookings already and a bigger take up than ever for that first week of “unlock,” said Howard. “Not only is this due to the freedom break but our special Great British Breakaway deals are also proving irresistible,” he said.

The Great British Breakaways with QHotels Group come in the shape of a two night bed and breakfast with dinner one night including a bottle of wine from £87.50 per person.

For those wanting that pampering moment after months of lockdown a spa break of two nights with bed and breakfast including dinner one night, bottle of pink fizz and spa treatments are just £148.50 per person.

And kids go free with all bookings so a perfect break for the whole family.

The QHotels Group promise also ensures that dates can be moved and refunds given in full if for some reason bookings can’t go ahead. So no reason not to take advantage of these “not to be repeated” early freedom offers.

Guests can be assured of their safety during their visit and stays as all hotels in the QHotels Group have been accredited by Shield Safety Group as part of the group’s Clean + Safe programme. This provides staff, customers and suppliers with the confidence that all hotels have been fully assessed for safety measures.

The government have spoken and the Great British Public have absolutely responded – Freedom is here at last.

PMs Roadmap Out Of Lockdown For Local Hospitality:

We can offer insight from a major hotel and hospitality specialist covering how the PMs plan will affect both businesses and local people.

The General Manager of Crewe Hall can talk about how he needs to prepare for the opening of golf at the end of next month; what he needs to do to prepare for 12^th April to open up gyms, outdoor dining and leisure. And what it takes to get the hotel ready for a re-opening on May 17^th to welcome guests back for overnight stays.

Telephone: +44 (0)845 0941 007

Bianca Dorp bianca@mason-williams.com Mobile +44 (0)798687 3767

Rita Rowe Rita@mason-williams.com Mobile +44 (0)7711 971451

About Almarose Hotels & Resorts

Almarose Hotel & Resorts has implemented its Clean+Safe programme across all hotels in the group. The programme ensures staff as well as guests safety, and all hotels are listed on the Safe to Trade Register. Almarose Hotel & Resorts, the hotel management arm of Aprirose, was formed following the acquisition of QHotels in 2017. It is responsible for 21 hotels operating under the QHotels, Doubletree by Hilton, Delta by Marriott and Accor brands. The Almarose estate is currently undergoing significant asset management and modernisation, with the rebrand of seven of the hotels. It launched five DoubleTree by Hilton hotels in 2018 and two Delta by Marriott hotels in 2019. For more information on Almarose Hotels & Resorts, please visit https://almarosehotels.com/

Hotels in the QHotels Group are:

Ashford International Hotel - https://www.ashfordhotel.co.uk

Belton Woods – https://beltonwoods.co.uk/

Crewe Hall - https://www.crewehallcheshire.co.uk/

Chesford Grange – https://www.chesfordgrange.com/

Delta by Marriott Nottingham Belfry - https://www.thenottinghambelfry.co.uk/

Delta by Marriott Cheltenham Chase - https://www.thecheltenhamchase.co.uk/

DoubleTree By Hilton Forest Pines Golf & Spa Resort - https://www.forestpineshotel.co.uk/

The Cambridge Belfry - https://www.thecambridgebelfry.co.uk/

DoubleTree by Hilton Oxford Belfry - https://www.theoxfordbelfry.co.uk/

DoubleTree by Hilton Stratford - https://www.thestratford-hotel.co.uk/

DoubleTree by Hilton Westerwood Spa & Golf Resort – https://thewesterwoodhotel.co.uk/