Road safety campaign launched in Cheshire

A road safety campaign urging road users to ‘Share The Road’ has been launched in Cheshire and calls upon the public to be kind and considerate to each other to help keep each other safe on the roads.

With the government no longer encouraging people to work from home from 19 July and the volume of traffic expected to increase, Cheshire’s emergency services are asking the public to look out for one another to prevent serious injury.

More than 280 people were seriously injured on Cheshire’s roads in 2020 – that’s more than five people per week and sadly… 29 people lost their lives.

The campaign, which has seen all partners from the Cheshire Road Safety Group come together, aims to raise awareness that all road users have the right to use the roads safely, regardless of how they choose to travel on it, and inconsiderate actions can have serious life-changing consequences for innocent road users.

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Road safety campaign launched in Cheshire