With the festive season fast approaching, Cheshire East Council is launching the winter phase of its “Say ‘hi’ to the High Street” campaign.
Supported by town councils, this phase includes advertisements and a social media campaign featuring videos promoting each of Cheshire East’s 11 towns, as the build-up to Christmas gathers pace.
There will be a wide range of activities taking place across the borough, as we enter the festive season. As well as Christmas lights switch-ons in all the towns, there will be arts and crafts events, pantomimes, artisan markets, fashion festivals and trees of light illuminated for loved ones passed.
Councillor Nick Mannion, chair of Cheshire East Council’s economy and growth committee, said: “The Say ‘hi’ to the High Street campaign was a huge success earlier in the year and as we move towards the festive season, we are very keen to get the message out there that your local shops are the places to be this Christmas.
“Although the number of Covid cases has been falling recently, the rate of infections is still very high. We can all have a happier and healthier Christmas if we shop responsibly – avoiding city crowds by using our local towns – and continue to wear face coverings in crowded or indoor places such as shops and supermarkets. We should also get our Covid boosters and flu vaccinations when they are offered to us.
“Shopping local creates a direct positive impact on the local economy and is a brilliant way to support our borough’s communities. Every purchase means so much to independent retailers and for the consumer, it’s an opportunity to shop for products that you cannot find elsewhere. It’s also about that unique sense of familiarity you get from buying locally. Shop local this festive season. I know I will be!”
Funded by the European Regional Development Fund, the campaign is encouraging residents to support local businesses while shopping safely this winter.
For more information about the campaign, please visit: