CONGLETON IS PART OF THE TOTALLY LOCALLY NATIONAL FIVER FEST

To show the importance of supporting our high streets, 12 Congleton businesses are joining with over 100 Independent High Streets across the UK, to put on very special £5 offers across two weeks in October, in the TOTALLY LOCALLY FIVER FEST.

The businesses taking part in Congleton are: Bear Grills Café, Birch Jewellers, Browns Jewellers, Davenports Menswear, Delia Metcalfe, Grace Brown Interiors, Hollinshead Jewellers, Norris Health, RJ & J Moores Greengrocers, Victoria Mill, Wild & Wild and Willow Vintage and Gifts.

FIVER FEST is a free to join campaign, devised and run by Totally Locally, a grass roots High Street organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results.

This Fiver Fest, Totally Locally is partnering with Visa to encourage even more small business owners to sign up to this celebration of independent high streets. Together, they are also calling on consumers to divert £5 of their weekly spend to support the small businesses in their communities.

Fiver Fest is based around the now famous Totally Locally £5 message:

“If every adult in Congleton spent just £5 per week in their local independent shops and businesses, it would mean £5.2 million per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?!”

Spending just £5 a week in Congleton makes a big difference to our High Street, the “Fiver Fest” promotes this message.

“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. It’s a conversation worth having!”.

Totally Locally was founded in Calderdale, West Yorkshire in 2010 by award winning brand and marketing expert Chris Sands.

There are now over 60 towns in the UK who have gone ‘Totally Locally’ with the full ‘Town Kit’ and has reached as far as New Zealand, USA and Australia. Chris decided to give away the campaign, after he was inundated with towns after the success of the campaign in Calderdale, where he lives. “I just wanted to see what would happen!” he said.

Totally Locally is a marketing kit for any town to use to promote their independent businesses using key marketing messages including ‘The £5 Message’, ‘The Magic Tenner’, ‘Fiver Fest’ and to encourage a new way of working together for independent businesses. Fiver Fest started as part of this, but has now become its own event.

Totally Locally Towns have won High Street of The Year Award in Crickhowell in 2019, Hebden Bridge in 2018 and Belper in 2014. Other Totally Locally towns have won national and regional awards.

In 2015 Chris received an Honorary Doctorate from Staffordshire University for his work helping in the grassroots led regeneration of towns across the world.