Local charity, The Rossendale Trust, join forces with UK charities to launch the nationwide #RoundupsPennyAppeal

Local charity, The Rossendale Trust, has united with other UK charities in the nationwide #RoundupsPennyAppeal to ask the public to donate pennies as they spend with the Roundups app, as charities seek new income streams in the face of a £12.4 billion deficit.

The Rossendale Trust, a Macclesfied based charity which provides supported living for adults with learning disabilities, has teamed up with a growing number of UK charities in joining forces to ask the public in a video appeal, to donate digital pennies to help them survive the pandemic. Joining the likes of CLIC Sargent, Blue Cross and the National Emergencies Trust, they are amongst the many charities forming the alliance with Roundups. The video (shown below), features over 20 charity representatives who tell the story of this year’s Covid-19 impact on the sector. Charity bosses are hoping that by asking for very small donations, they will be able to reach more people and raise vital funds.

Roundups is an app that links with your card, rounds up your payments and donates the difference to your chosen charity as you spend.

The #RoundupsPennyAppeal comes at a time where charities are having to search for new ways to plug the anticipated £12.4 billion shortfall caused by Covid-19, where the lack of funding could see 10% of charities bankrupt and 60,000 charity jobs lost. 

Sue Heaven, Head of P.R & Fundraising, The Rossendale Trust, said:

“We are delighted to be working with Roundups as they introduce their innovative new app to the world of digital fundraising. At a time when more and more people are turning to contactless payments, we are very much looking forward to offering donors an alternative, effective, safe and easy way of donating their small change to charity.”

Sean Donnelly, Co-Founder of Roundups, also commented:

“Covid-19 has really affected the charity revenue however it hasn’t stopped charities from helping those that really need it, so we created this video to help spread the message that every donation matters. Hopefully people will view Roundups as a way of supporting the sector without breaking the bank - it's designed so that you can donate small amounts collectively, to make a far greater impact, regardless of the size of donation.” 

With no end date in sight for normal behaviour to resume and as charities seek new ways to increase funding, digital donations look set to stay.

Find out more and activate Roundups penny donations at www.roundups.org.
Charities interested in joining the #RoundupsPennyAppeal should contact Roundups at hello@roundups.org. 

About Roundups:
Roundups is a new fundraising app which rounds up card payments and donates pennies as you spend. With cash donations in swift decline, the Roundups team are striving to make digital penny donations mainstream. Roundups was recently featured as one of the UK’s top virtual fundraising tools by UK fundraising. 

About The Rossendale Trust:
Founded in 1972, The Rossendale Trust provides care and support to more than 70 individuals, who have a wide spectrum of ability and disability, living at nine sites in Macclesfield and Buxton. A core purpose of Supported Living is to enable each person to explore the choices in their own lives, and to fulfil their potential.