“One decision could ruin your Christmas” a message from Cheshire Police this December

Cheshire Constabulary has launched a new campaign urging people to think twice before getting involved in alcohol-fuelled disputes during a night out this Christmas.

As towns and the city centre gets busier in the run-up to the festive season, the Force is reminding people that one split-second decision - often made when emotions are heightened, and alcohol is involved - can have serious, long-lasting consequences. 

The campaign centres around a short film which follows a group of friends on a Christmas night out, from pre-drinks through to the bar to their journey home - where a disagreement quickly escalates, resulting in a street fight and an arrest. 

The film then gives viewers the chance to reflect on how “one decision could ruin your Christmas”. In an alternative ending, the man involved chooses to walk away, avoiding the confrontation entirely and ending the night safely with his friends. 

The launch coincides with the government’s Safer Streets Winter of Action – which runs from Monday 1 December to Saturday 31 January.  

The national campaign follows on from the Safer Streets Summer Initiative and focuses on night-time economy safety and VAWG, retail crime and ASB.  

Alongside the campaign video, officers and members of the Special Constabulary will be carrying out dedicated night-time economy patrols across the county throughout December. They will be working closely with local authorities, licensed premises and partners to help keep people safe. 

Chief Inspector Jamie Lewis, who is leading the operation, said: 

“The majority of people want to enjoy a night out with friends at this time of year, and do so safely and responsibly. But we do unfortunately see a rise in alcohol-related violence every December, often sparked by something minor that gets out of hand. When alcohol and emotion mix, people can make split-second decisions that lead to serious consequences, a criminal record, or even spending Christmas in a cell. 

“This campaign shows how easy it is for a situation to escalate. We’re asking everyone to look out for each other this Christmas, think before they act, and make sure a great night out doesn’t end in regret.” 

The campaign launches on Monday 1st December and will run throughout the festive period. 

The Constabulary is also encouraging the public to share the campaign message on social media and to support their friends who may be at risk of becoming involved in confrontations.